A learning curve or a squiggle?

D1EBB480-0164-4081-A572-6AD05445913D
For a place that is only open two days a month, I sure spend a lot of time working on Good Juju stuff.  It is all things I like to do, make pretties, buy junk, fix up old things, repurpose, and then decorate with it all. 
But- I really, really, really put too much time into it.

Like setting up this display at home as a practice look before even getting the crap to the venue.

187D501A-7DF8-423E-90B6-DD4E9A1C6A18

Some of the problem is that I’ve not even been doing this a year yet and my booth space changed four times during those few months.  I don’t exactly have a firm feel of what I need to fill up my spaces.  Every time I take a load in, I think I’m done, then I realize I could fit another carload into the area, so I bring in more.

7F61B62C-1363-4C10-8698-BFF713642C3A

When I began, I had zero inventory.  It was right as we were emerging from Covid seclusions, and I, like many other people, did major closet clearing during lock down.  I gave truckloads of things from my storage areas, garages, cabinets and just things I was tired of looking at, all to Goodwill. 

And I had a pretty serious concussion that affected me more than I realized at the time.  Looking back, those couple of months after my dog’s head slammed into my head, are all fuzzy and seem like I was peering through a dark tunnel.

B52F08AF-1810-4700-A2BE-15FEA4DF8614

Also, I am still trying to figure out what will sell.  When I craft, I usually go all out and make a ton of that item in many variations.  And sometimes, I’ll only sell a couple.  Or I will sell most of them, make more for the next sale, and everyone who wanted one already got it earlier.  Or I’ll sell out of something online by showing photos ahead of time, and not have any for my booth.

I guess my issue is that I love everything about the creative side, but struggle with the marketing end of it all.  It’s a learning curve and I might think in a squiggles shape with curves all over the place instead of a gentle arc.

0413F88C-DB7B-45B3-8D51-62BB294D1C6C

Then there are the things that I make or display that are just because I want to, not because people will be buying them  After hanging big snowflakes from the rafters above the entry to our booth for winter, I decided I want to do a different theme each season.

This month, it is birdcages.  But once I got these minis up there, I didn’t think they make enough of a statement.  I had plans to hang big cages and white frames too, but needing to use a ladder the size of a skyscraper (that weighs as much as a building too) had me adjusting my plans.

9E8926D3-593F-4B35-A8BC-9A383EA149E8

Still, I do enjoy my obsessions, I mean themes.  Like all of the handmade nests I spent an entire day on.

And as far as marketing goes, I might never figure out what is the best way to go. I am hoping that as I build inventory up, and get used to just how much I can squeeze into my booth, I can become more efficient in my set ups.

8E9D3616-31B3-45F1-851F-101BC7B06D64
And I’ll keeping on completely immersing myself into my projects, because it’s just my nature.  Sure, I could get nests wholesale and pop eggs from the hobby store into them.  But I loved spending a day making a few dozen hand crafted nests and repainting those purchased eggs just the right color of blue, so they’d all look pretty together.  

3 thoughts on “A learning curve or a squiggle?”

  1. HI Karla – You are wise to experiment with your display before taking everything to your booth. Everything looks great in your displays, and as a shopper, I enjoy seeing either new items or items moved around in a booth when I’m able to return.

  2. Antonette Markatos

    Hi Karla, Greetings from California Love all your goodies and I totally understand what you are saying. Those of us who love to craft usually end up with a ton of everything, I tried selling this past year;sort of successful I found people go to antique stores for that but not really for handcrafted Just like when I sell at flea markets. Now I’m researching stores and wineries near me and approaching them. I direct them to my instagram so they can see my inventory. This past holiday season I was successful selling pumpkins and acorns and then mushrooms at a plant store. Was so thrilled. Hope this helps you. I enjoy as always your blogging; been following you for years. Good luck!

Leave a Reply to Antonette Markatos Cancel Reply

Your email address will not be published. Required fields are marked *

Scroll to Top